Why and How
Inviting Unexpected Harmonies
The primary mode of vibrant human life consists not in exerting control over things but in resonating with them, making them respond to us and responding to them in turn - experience is a conversation harmonizing with the world around us.
Our design process sees people, objects and technology as instruments in the world, co-participating in composing, conducting and performing harmonies.
We design experiences with AI/ML technology acting as a companion that learns to resonate with our intentions, values, emotions and relations, inviting moments of unexpected harmonies and expanding the ways people and technology co-participate in shared experience.
Innovation Platforms
Our design process generates experience energy - a transformative perspective - making room for new possibilities and inviting new roles and relations through which products & systems can become active co-participants in shared experience.
This is a sample of how we think, learn, care, imagine, and design new possibilities of transformative experiences - not a technical documentation of actual projects that remain confidential.
We see networked, adaptive, and always-on digital products
as an open structure, engaging in search for possibilities, where people and technology
together unlock the experiential potential of every moment.
Strategic Concepts
Experience Energy Systems
Experience energy systems are generative platforms, choreographing flow of meaningful moments of human experience /aka user journey/
Generating experience energy is about articulating core emotional & participatory thread that runs across every experience, providing intentional energy, organizing meaning and purpose, and inviting holistic feeling throughout the entire experience system.