Transformative_encounters

Ford Experience Center (FXC) - experience strategy

Experience vision and intentional repertoire of evocative environments and experiences

Articulating core emotional thread that runs across every experience, providing intentional energy and holistic feeling throughout entire trajectory of Dealer visit.

You come visit the center of Ford universe

You come here to recharge your imagination

It all began here and it’s where the future begins

You experience Ford energy field

Energy exchange happens through moments:

Transformative encounters with people, stories, places, products, technology …

These encounters are special, they foster personal relation with the past, present and future of Ford enterprise

They transform your perspective