Electriquette

Choreographing adoption of technology as social innovation

What if we design experiences supporting Social Infrastructure of ellectrification?

To foster adoption of Electrification, technology needs new forms of belonging in social practice.

Electrification is not just about technology but about a fresh set of values and new forms of benevolent techno-social collaboration.

Car needs better relations with the world around.

Electrification needs not only new technical infrastructure but also new forms of Social Infrastructure, new behavioral vocabulary, and new social signifiers.

Designing the social “components” together with the technical components as a systemic whole, to foster adoption of electrified mobility as social practice.
A repertoire of behavioral scripts translating values of new technology into evocative moments for people to explore through everyday practice.

What if electrification is an opportunity to re-imagine more benevolent and collaborative values of mobility?

Social innovation as a design strategy helps to move our thinking beyond the clichés of the industrial age and aggressive forms of last-century car culture and imagine new collaborative forms of our relationship with always-on, adaptive technology and with each other.

Electriquette - a sample of social software

We see electrification as adaptive, distributed system and opportunity to foster new forms of techno-social collaboration.

Walk with me - EV as benevolent community asset

Curious mirror - inviting moments of meaningful unexpectedness and delight

Ring my bell - connected civility - technology as instigator of moments of benevolent social collaboration

Electro_wink - designing for social affordances /aka civility

It’s going to rain - unlocking behavioral potential of EVs

Free range umbrellas - re-casting pedestrians as source of innovation in unfolding techno-social situations