Designing for connected world...
Every connected moment is open.
Not metaphorically. Literally: the system is receiving signals, the context is present, the situation is there in full — and what happens next has not been decided.
Design decides it.
Not the engineering. The engineering creates capability. Design decides what that capability does in the situation it finds itself in — whether it serves only the transaction, or whether it notices something more.
The connected world is not a problem to be solved. It is a space full of unrealized possibility, waiting for design to find it.
Connected world is full of potential for surprise, imagination and possibility which is inherent in openness of each moment of connected experience.